Guest post: How to get the most out of transactional emails [Infographic]
By     |    Apr 28, 2014
Posted in: Business, Marketing     |    No Comments

Guest post: How to get the most out of transactional emails [Infographic]

Email overload: We all suffer from it. There’s a certain satisfaction that comes from unsubscribing from mass distribution lists, and we’ll do anything to avoid signing up for things that will only add to the clutter in our inboxes. So as marketers, how do we rise above the noise and create impactful emails at every touchpoint that our customers actually want to open? Transactional messages are all those emails that [...]

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Guest post: 7 ways to run an unsuccessful mobile email campaign [Infographic]
By     |    Dec 17, 2013
Posted in: Marketing     |    1 Comment

Guest post: 7 ways to run an unsuccessful mobile email campaign [Infographic]

Mobile email marketing campaigns can be a large aspect of any digital marketing campaign. More than 40% of all emails are opened on mobile devices, so it makes sense for business owners to target their email campaigns toward mobile users. Unfortunately, most business owners are missing out on both conversations and sales by not optimizing their mobile email marketing campaigns correctly. The first and most important step to a successful [...]

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Is your favorite TV show the clue to your career? [Infographic]
By     |    Dec 2, 2013
Posted in: Careers, Life     |    No Comments

Is your favorite TV show the clue to your career? [Infographic]

I know one thing to be true: Which is why I was beyond geeked to help put together an infographic on behalf of Semester Online titled “Is Your Favorite TV Show the Clue to Your Career?” In it, current college students can check out a list of today’s top TV shows — think: The Walking Dead House of Cards Scandal The Big Bang Theory Breaking Bad Mad Men Game of [...]

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10 more questions with Andrew Hermalyn, EVP/GM of Semester Online
By     |    Nov 4, 2013
Posted in: Careers, Profiles     |    No Comments

10 more questions with Andrew Hermalyn, EVP/GM of Semester Online

This Q&A is part of an ongoing series on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. We first got to know Andrew in his original appearance on ericajmoss.com, but I decided to bring him back for another edition because, y’all, we have a lot to learn from him. PROFESSIONAL At Lehigh University, you majored in sociology — what made you [...]

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Guest post: 6 best practices for B2B social media
By     |    Oct 14, 2013
Posted in: Business, Marketing, Social Media     |    No Comments

Guest post: 6 best practices for B2B social media

With a reputation for dry, data-heavy marketing tactics, business-to-business brands don’t usually have what it takes to be successful on social right off the bat. But it’s not difficult to find your B2B social niche once you know what to do (and more importantly, what not to do) online. Here are six hard-and-fast rules for better business-to-business marketing using social media: Make a specific resource commitment to social networking. Social [...]

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Guest post: Promoting your event with Instagram
By     |    Aug 6, 2013
Posted in: Marketing, Social Media     |    No Comments

Guest post: Promoting your event with Instagram

It seems like every three months, another website emerges, setting off a new round of fervor among entrepreneurs and established business owners: Am I using social media right? What will my Facebook strategy look like? Is my business tweeting enough? Instagram is yet another way of connecting with the crowds; however, this go-around is the latest buzzmaker. In brief, Instagram is a fun, organic and intuitive way to get people excited [...]

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Guest post: ‘Just the facts’ is not going to cut it
By     |    Jul 23, 2013
Posted in: Careers, Marketing, Social Media     |    No Comments

Guest post: ‘Just the facts’ is not going to cut it

This post is written by Jen Marsik Friess, a buddy of mine from metro Detroit who now hangs her hat in Flower Mound, Texas. I’ve been impressed by Jen’s go-getter attitude since the first day I met her, and after she recently started her own blog, I asked her to share some of her wisdom on mine. Throughout your career (and your personal life), you’re going to run into lots [...]

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Celebrating milestones with Warby Parker
By     |    May 27, 2013
Posted in: Life, Marketing     |    1 Comment

Celebrating milestones with Warby Parker

If I had a dollar for every time I’ve been asked that, I’d have at least… $10. But it’s true. My enthusiasm for Warby Parker, an eyeglasses retailer that donates a pair for every pair sold, has been somewhat contagious in my circle of family and friends. At last count, about 15 people could trace their decision to purchase back to me and my fanaticism for a brand that — [...]

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What your Instagram filter says about you [Infographic]
By     |    May 26, 2013
Posted in: Photography, Social Media     |    No Comments

What your Instagram filter says about you [Infographic]

To know me is to know that I love Instagram. I can’t walk down the street without envisioning how a particular set of trees might look with a little dash of Mayfair, or how a photo of the Hudson might look better with a filter by the same name. My husband jokes that he’s often halfway through his meal before I begin mine — because what’s the point of eating [...]

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10 questions with Laurie Davis, founder of eFlirtExpert, author of ‘Love @ First Click’
By     |    Apr 10, 2013
Posted in: Careers, Profiles     |    No Comments

10 questions with Laurie Davis, founder of eFlirtExpert, author of ‘Love @ First Click’

This Q&A is the 20th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. I was fortunate enough to meet Laurie through a mutual friend, the one-and-only Alexa Scordato, and have always been impressed with her genuine nature and incredible work ethic — not to mention that beautiful smile! Here, she talks about being a published [...]

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