30 Apr
Posted in: Careers, PR, Profiles
By    4 Comments

10 questions with Gini Dietrich, Chief Executive Officer of Arment Dietrich Inc.

This Q&A is the ninth in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. Gini happens to run one of my most favorite blogs on the planet, Spin Sucks. Her straightforward advice, down-to-earth attitude and great sense of humor put her at the top of my “must-meet” list.

When you were a kid, what did you want to be when you grew up?

I have NO idea! I’m the oldest of six so my parents were very busy. I don’t ever remember having this conversation with them. I think if I asked them about it, they’d probably say I wanted to be a mom. It surprised everyone when I started my own business.

What advice would you give to those who are, perhaps, considering becoming their own boss as you did?

Go to business school. It’ll help you more than you can imagine and it’ll save you a lot of time and money.

What are you most passionate about?

Cooking, cycling, reading and writing. I’ve managed to do two of the four in my day job, so I count myself pretty darn lucky.

You’re a self-professed Pinterest addict. What is about the site that appeals to you?

I LOVE PINTEREST!!! I really love that I no longer have to think about what to make for dinner. I work 12-14 hour days and am exhausted by the time it comes to making dinner. Pinterest allows me to ask Mr. D to go to my “must make” board, decide what he wants for dinner, and then all I have to do is cook it. And, because I like to cook, I don’t see it as a chore.

I follow your boards, and you always re-pin a lot of delicious recipes. What kind of food do you love to indulge in?

I love food in general. I’m a vegetarian, so people are always surprised to see me pinning meat recipes. I like to cook everything, and Mr. D is not vegetarian so I’ll cook meat for him.

With recent references to *NSYNC and One Direction, I’m beginning to think you’re a teeny bopper at heart, like me. What other kind of music do you like to rock out to?

I saw One Direction on SNL a couple of weeks ago and loved them so much, I sat up in bed and applauded. Growing up, we were allowed only 30 minutes a day of TV or radio. So I never had the teeny bopper phase that everyone else has. I’m making up for it now. It also creates a lot of fun for my friends because I know no pop culture references before 1997. They think it’s hilarious.

I’m in Chicago (your ‘hood) for one full day. What should I eat/see/do?

Only a day? Why would you only come to Chicago for a day? OK. You should rent a bike and ride the lakefront after 8 a.m. (the serious cyclists are out before then and you’ll get run over). Then you should have brunch at the Bongo Room. Then take in the Bean at Millennium Park, go to a museum or shop Michigan Avenue. Have lunch at Chicago Pizza & Oven Grinder. Do more sightseeing. Have drinks at the Park Hyatt on the rooftop and then dinner at Girl & the Goat or Purple Pig.

What’s the best piece of advice you’ve ever received?

Hmmm… I don’t know. My mom always said, “Remember who you are and what you stand for.”

What’s one thing people would be surprised to learn about you?

People are always surprised to learn I’m an introvert. I used to be painfully shy. I’m no longer shy (unless I’m with a group of people I don’t know), but I definitely exhibit the qualities of an introvert — needing time to absorb and think before speaking, recharging by being alone, needing advance notification if my schedule is going to be messed up, etc.

Where can people find you online, both personally and professionally?

Pretty much everywhere! I’ll give you the list below:












  • http://spinsucks.com Gini Dietrich

    Thank you so much for having me, Erica! I’m off to send my friends over here.

    • http://www.ericajmoss.com Erica Moss

      I so appreciate your time! And I loved finding out more about what makes you tick. :)

  • http://www.spinsucks.com Lisa Gerber

    Wait. what? You what? Love Pinterest?

    Awesome interview, Erica. Now I’m off to the Hyatt for drinks!

    • http://www.ericajmoss.com Erica Moss

      Take me with you? Haha, thank you so much for stopping by the blog!