Archive from June, 2012
10 questions with Jenn Pedde, community strategist at 2U and co-founder of #cmgrchat
By     |    Jun 25, 2012
Posted in: Life, Profiles     |    No Comments

10 questions with Jenn Pedde, community strategist at 2U and co-founder of #cmgrchat

This Q&A is the 15th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. Jenn’s tweet about a job opening at her company led me to my job at 2tor, so now she gets the pleasure of working with me 40-plus hours a week. I affectionately call her my favorite crazy person because there are few [...]

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10 questions with Jeremy Bronson, e-marketing coordinator for Celebration! Cinema
By     |    Jun 18, 2012
Posted in: Careers, Profiles     |    No Comments

10 questions with Jeremy Bronson, e-marketing coordinator for Celebration! Cinema

This Q&A is the 14th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. Jeremy and I first met via the Interwebz when I was handling a brand’s Twitter account, and we’ve stayed in touch ever since. Truly a good guy who you should keep your eye on! You’re the e-marketing coordinator for Celebration! Cinema in [...]

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Marketing gone wrong: WMU’s “Goldman” campaign
By     |    Jun 13, 2012
Posted in: Marketing     |    28 Comments

Marketing gone wrong: WMU’s “Goldman” campaign

I try not to make a habit out of badmouthing my alma mater, Western Michigan University. In fact, I go out of my way to sing its praises and give back whenever I can. I’ve returned on several occasions to give guest lectures and attend football games. I’ve sent postcards to prospective students, encouraging them to attend. I keep in touch with my old professors and consider my fellow classmates [...]

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10 questions with John Knowles, director of digital marketing at the Roger Smith Hotel
By     |    Jun 11, 2012
Posted in: Marketing, Photography, Profiles     |    No Comments

10 questions with John Knowles, director of digital marketing at the Roger Smith Hotel

This Q&A is the 13th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. The Roger Smith Hotel was the very first hotel I stayed in during my first visit to New York, so I’ve kept tabs on it ever since, watching it grow into a sort of social media hub in the city. I was [...]

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