Archive from October, 2012
Garden Fresh combines outreach savvy with a great product
By     |    Oct 23, 2012
Posted in: Marketing, Social Media     |    16 Comments

Garden Fresh combines outreach savvy with a great product

It’s not difficult to get people (read: me) pumped up about something when free food is involved. So when my buddy Dave Benjamin asked me if I’d be interested in sampling Garden Fresh Gourmet’s line of salsas and hummus, which he consults for, I happily obliged. A native Michigander, I was familiar with the Ferndale-based company, but to my knowledge, had never sampled their products. Typically, when I purchased salsa, my [...]

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National Coming Out Day and the issue of LGBT homelessness
By     |    Oct 11, 2012
Posted in: Life     |    No Comments

National Coming Out Day and the issue of LGBT homelessness

“Never be bullied into silence. Never allow yourself to be made a victim. Accept no one’s definition of your life; define yourself.” — Harvey Fierstein Today is National Coming Out Day, an internationally observed civil rights day celebrating those who identify as lesbian, gay, bisexual or transgender. Founded by Rob Eichberg, it aims to promote a safe world for LGBT individuals to live truthfully and openly. My friend Mitchell articulated [...]

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Social media for social good [Infographic]
By     |    Oct 1, 2012
Posted in: Social Media     |    No Comments

Social media for social good [Infographic]

Social media has fundamentally changed the way people today communicate. Sites like Facebook and Twitter can amplify an individual’s message to hundreds, even thousands of people. Besides the obvious business implications of these types of tools, they can also be used to effect change. Nonprofits and groups promoting social causes, even those with limited budgets, can raise money, find volunteers and truly make a global impact through social media. Some [...]

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