Archive from December, 2012
Guest post: How social media has changed the recruiting process
By     |    Dec 27, 2012
Posted in: Guest Post, Job Hunting     |    No Comments

Guest post: How social media has changed the recruiting process

The days of circling job postings in a newspaper are gone. The recruiting process has been turned on its head thanks to social media, which allows more access (and sometimes more problems) to recruiting candidates. Employers have a larger candidate pool. Years ago, employers turned to search companies and newspaper ads to find candidates. Now, companies are integrating their job postings into social media, blogs, and communities, allowing more potential candidates to find the [...]

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Guest post: How to successfully execute a rebrand
By     |    Dec 10, 2012
Posted in: Guest Post, Marketing, Social Media     |    2 Comments

Guest post: How to successfully execute a rebrand

What’s that old saying? Brand early, not often? While this is great advice that you should strive for when launching a campaign, product or even a company, sometimes it’s not all that simple. Sometimes, the name you chose at the beginning of your venture doesn’t fit the product you find yourself with down the road. When that happens, it’s important to adapt and open yourself up to rebranding because staying [...]

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Guest post: Evaluate your online persona to boost your career prospects
By     |    Dec 6, 2012
Posted in: Careers, Guest Post, Social Media     |    No Comments

Guest post: Evaluate your online persona to boost your career prospects

It’s a tricky employment landscape nowadays. People are still constantly challenged to find permanent employment so they can enjoy some career stability. One tool that many are using in order to fire up their career pathways is social media. Social media isn’t just about networking with your friends or previous teachers in order to get the professional connections you need to get ahead; very often, it’s also about making the [...]

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The Liebster Award and the best blog you’re probably not reading
By     |    Dec 3, 2012
Posted in: Life     |    No Comments

The Liebster Award and the best blog you’re probably not reading

It’s not every day you get nominated for an award. So when I found out that one of my favorite bloggers, co-workers and good friends, Mitchell, nominated me for one of the Liebster variety, I was pumped. But what in the world is a Liebster Award? According to The Google, Liebster is a German word for “dearest” or “beloved,” and this badge of honor is designed to shine a spotlight [...]

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