Browsing Category "Business"
Guest post: How to get the most out of transactional emails [Infographic]
By     |    Apr 28, 2014
Posted in: Business, Marketing     |    No Comments

Guest post: How to get the most out of transactional emails [Infographic]

Email overload: We all suffer from it. There’s a certain satisfaction that comes from unsubscribing from mass distribution lists, and we’ll do anything to avoid signing up for things that will only add to the clutter in our inboxes. So as marketers, how do we rise above the noise and create impactful emails at every touchpoint that our customers actually want to open? Transactional messages are all those emails that [...]

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Guest post: 6 best practices for B2B social media
By     |    Oct 14, 2013
Posted in: Business, Marketing, Social Media     |    1 Comment

Guest post: 6 best practices for B2B social media

With a reputation for dry, data-heavy marketing tactics, business-to-business brands don’t usually have what it takes to be successful on social right off the bat. But it’s not difficult to find your B2B social niche once you know what to do (and more importantly, what not to do) online. Here are six hard-and-fast rules for better business-to-business marketing using social media: Make a specific resource commitment to social networking. Social [...]

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Business lessons from Neil Blumenthal, co-founder of Warby Parker
By     |    Mar 18, 2013
Posted in: Business, Marketing     |    2 Comments

Business lessons from Neil Blumenthal, co-founder of Warby Parker

Recently, I had the pleasure of attending a talk at Columbia Business School by Neil Blumenthal, one of the four co-founders of Warby Parker, an eyeglasses retailer that I’ve written about here and also over here. It was fascinating to hear how one of my favorite brands on the planet got its start, and there are lessons to be learned from the company’s approach to its business, brand and culture. [...]

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