Browsing Category "Guest Post"
Guest post: Six new ways to spark PR creativity
By     |    Mar 28, 2013
Posted in: Guest Post, PR     |    2 Comments

Guest post: Six new ways to spark PR creativity

Editor’s note: I started following Deanna on Twitter after she moderated a Help a PR Pro Out chat, and continue to be impressed by her PR smarts and fun, online persona. I recently named her to my top PR and marketing women to follow on Twitter list, and invited her to share some of her great insights here on my blog.  The other night, I was watching Bravo’s The Rachel [...]

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Guest post: Why using research-based marketing is crucial for your business
By     |    Mar 18, 2013
Posted in: Guest Post, Marketing     |    No Comments

Guest post: Why using research-based marketing is crucial for your business

When it comes to creating a successful marketing strategy for your business, there are few things as essential as researching your market. From understanding the ideal audiences for various products and services to choosing the best platform to leverage for maximum returns, creating an in-depth plan is the key to an efficient marketing campaign. However, to fully utilize research-based marketing, you must have a general knowledge of its concepts. Understanding [...]

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Guest post: Four career paths for communications majors in 2013
By     |    Mar 13, 2013
Posted in: Careers, Guest Post     |    No Comments

Guest post: Four career paths for communications majors in 2013

Candidates with excellent written and verbal communication skills will always be in demand. And it is these very characteristics that make communication majors desirable to companies, especially those that are looking to rebuild and strengthen after the recession. Why do companies need communication majors, you ask? Because companies need people who know how to effectively reach their target audiences and increase brand exposure. For those of you who have recently [...]

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Guest post: How social media has changed the recruiting process
By     |    Dec 27, 2012
Posted in: Guest Post, Job Hunting     |    No Comments

Guest post: How social media has changed the recruiting process

The days of circling job postings in a newspaper are gone. The recruiting process has been turned on its head thanks to social media, which allows more access (and sometimes more problems) to recruiting candidates. Employers have a larger candidate pool. Years ago, employers turned to search companies and newspaper ads to find candidates. Now, companies are integrating their job postings into social media, blogs, and communities, allowing more potential candidates to find the [...]

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Guest post: How to successfully execute a rebrand
By     |    Dec 10, 2012
Posted in: Guest Post, Marketing, Social Media     |    2 Comments

Guest post: How to successfully execute a rebrand

What’s that old saying? Brand early, not often? While this is great advice that you should strive for when launching a campaign, product or even a company, sometimes it’s not all that simple. Sometimes, the name you chose at the beginning of your venture doesn’t fit the product you find yourself with down the road. When that happens, it’s important to adapt and open yourself up to rebranding because staying [...]

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Guest post: Evaluate your online persona to boost your career prospects
By     |    Dec 6, 2012
Posted in: Careers, Guest Post, Social Media     |    No Comments

Guest post: Evaluate your online persona to boost your career prospects

It’s a tricky employment landscape nowadays. People are still constantly challenged to find permanent employment so they can enjoy some career stability. One tool that many are using in order to fire up their career pathways is social media. Social media isn’t just about networking with your friends or previous teachers in order to get the professional connections you need to get ahead; very often, it’s also about making the [...]

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Guest post: What is your prep genre?
By     |    Aug 8, 2012
Posted in: Guest Post, Life     |    7 Comments

Guest post: What is your prep genre?

This guest post was written by my colleague Sarah Fudin, who at the time of writing worked in community relations for the University of Southern California’s Masters of Education and Masters of Social Work programs delivered online. Currently Sarah is pursuing her Masters in Branding to discover: what is branding? Outside of work, Sarah enjoys running, reading and all genres of preppy. Follow her on Twitter @sarahfudin. I was inspired to write this post after Erica (J. Moss) and [...]

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