Browsing Category "Marketing"
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By     |    Oct 15, 2014
Posted in: Marketing, Social Media     |    No Comments

Guest post: What does it take to go viral? [Infographic]

With the overwhelming popularity of social media, online sharing is probably the hottest trend to ever hit the Internet. Seems like everyone is posting and pinning. Billions of people are logging onto their favorite social sites and this has forever changed our daily lives and business practices. Whether people are checking up on their friends, posting videos of cats playing the piano, sharing their favorite recipe or exchanging business ideas, [...]

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Guest post: How to get the most out of transactional emails [Infographic]
By     |    Apr 28, 2014
Posted in: Business, Marketing     |    No Comments

Guest post: How to get the most out of transactional emails [Infographic]

Email overload: We all suffer from it. There’s a certain satisfaction that comes from unsubscribing from mass distribution lists, and we’ll do anything to avoid signing up for things that will only add to the clutter in our inboxes. So as marketers, how do we rise above the noise and create impactful emails at every touchpoint that our customers actually want to open? Transactional messages are all those emails that [...]

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Guest post: 7 ways to run an unsuccessful mobile email campaign [Infographic]
By     |    Dec 17, 2013
Posted in: Marketing     |    1 Comment

Guest post: 7 ways to run an unsuccessful mobile email campaign [Infographic]

Mobile email marketing campaigns can be a large aspect of any digital marketing campaign. More than 40% of all emails are opened on mobile devices, so it makes sense for business owners to target their email campaigns toward mobile users. Unfortunately, most business owners are missing out on both conversations and sales by not optimizing their mobile email marketing campaigns correctly. The first and most important step to a successful [...]

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Guest post: 6 best practices for B2B social media
By     |    Oct 14, 2013
Posted in: Business, Marketing, Social Media     |    1 Comment

Guest post: 6 best practices for B2B social media

With a reputation for dry, data-heavy marketing tactics, business-to-business brands don’t usually have what it takes to be successful on social right off the bat. But it’s not difficult to find your B2B social niche once you know what to do (and more importantly, what not to do) online. Here are six hard-and-fast rules for better business-to-business marketing using social media: Make a specific resource commitment to social networking. Social [...]

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Guest post: Promoting your event with Instagram
By     |    Aug 6, 2013
Posted in: Marketing, Social Media     |    No Comments

Guest post: Promoting your event with Instagram

It seems like every three months, another website emerges, setting off a new round of fervor among entrepreneurs and established business owners: Am I using social media right? What will my Facebook strategy look like? Is my business tweeting enough? Instagram is yet another way of connecting with the crowds; however, this go-around is the latest buzzmaker. In brief, Instagram is a fun, organic and intuitive way to get people excited [...]

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Guest post: ‘Just the facts’ is not going to cut it
By     |    Jul 23, 2013
Posted in: Careers, Marketing, Social Media     |    No Comments

Guest post: ‘Just the facts’ is not going to cut it

This post is written by Jen Marsik Friess, a buddy of mine from metro Detroit who now hangs her hat in Flower Mound, Texas. I’ve been impressed by Jen’s go-getter attitude since the first day I met her, and after she recently started her own blog, I asked her to share some of her wisdom on mine. Throughout your career (and your personal life), you’re going to run into lots [...]

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Celebrating milestones with Warby Parker
By     |    May 27, 2013
Posted in: Life, Marketing     |    1 Comment

Celebrating milestones with Warby Parker

If I had a dollar for every time I’ve been asked that, I’d have at least… $10. But it’s true. My enthusiasm for Warby Parker, an eyeglasses retailer that donates a pair for every pair sold, has been somewhat contagious in my circle of family and friends. At last count, about 15 people could trace their decision to purchase back to me and my fanaticism for a brand that — [...]

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Business lessons from Neil Blumenthal, co-founder of Warby Parker
By     |    Mar 18, 2013
Posted in: Business, Marketing     |    2 Comments

Business lessons from Neil Blumenthal, co-founder of Warby Parker

Recently, I had the pleasure of attending a talk at Columbia Business School by Neil Blumenthal, one of the four co-founders of Warby Parker, an eyeglasses retailer that I’ve written about here and also over here. It was fascinating to hear how one of my favorite brands on the planet got its start, and there are lessons to be learned from the company’s approach to its business, brand and culture. [...]

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Guest post: Why using research-based marketing is crucial for your business
By     |    Mar 18, 2013
Posted in: Guest Post, Marketing     |    No Comments

Guest post: Why using research-based marketing is crucial for your business

When it comes to creating a successful marketing strategy for your business, there are few things as essential as researching your market. From understanding the ideal audiences for various products and services to choosing the best platform to leverage for maximum returns, creating an in-depth plan is the key to an efficient marketing campaign. However, to fully utilize research-based marketing, you must have a general knowledge of its concepts. Understanding [...]

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The day I was published on Spin Sucks
By     |    Jan 11, 2013
Posted in: Marketing     |    2 Comments

The day I was published on Spin Sucks

No matter which particular field tickles our fancy, each of us has a short list of specific publications or blogs that we’d love to have our work published in. For some, maybe it’s The New Yorker or Gawker or Vanity Fair or The New York Times. And while those are all among my faves — not to mention I’d give my left arm to contribute to their editorial — for [...]

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