Browsing Category "Social Media"
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By     |    Oct 15, 2014
Posted in: Marketing, Social Media     |    No Comments

Guest post: What does it take to go viral? [Infographic]

With the overwhelming popularity of social media, online sharing is probably the hottest trend to ever hit the Internet. Seems like everyone is posting and pinning. Billions of people are logging onto their favorite social sites and this has forever changed our daily lives and business practices. Whether people are checking up on their friends, posting videos of cats playing the piano, sharing their favorite recipe or exchanging business ideas, [...]

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Guest post: 6 best practices for B2B social media
By     |    Oct 14, 2013
Posted in: Business, Marketing, Social Media     |    1 Comment

Guest post: 6 best practices for B2B social media

With a reputation for dry, data-heavy marketing tactics, business-to-business brands don’t usually have what it takes to be successful on social right off the bat. But it’s not difficult to find your B2B social niche once you know what to do (and more importantly, what not to do) online. Here are six hard-and-fast rules for better business-to-business marketing using social media: Make a specific resource commitment to social networking. Social [...]

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Guest post: Promoting your event with Instagram
By     |    Aug 6, 2013
Posted in: Marketing, Social Media     |    No Comments

Guest post: Promoting your event with Instagram

It seems like every three months, another website emerges, setting off a new round of fervor among entrepreneurs and established business owners: Am I using social media right? What will my Facebook strategy look like? Is my business tweeting enough? Instagram is yet another way of connecting with the crowds; however, this go-around is the latest buzzmaker. In brief, Instagram is a fun, organic and intuitive way to get people excited [...]

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Guest post: ‘Just the facts’ is not going to cut it
By     |    Jul 23, 2013
Posted in: Careers, Marketing, Social Media     |    No Comments

Guest post: ‘Just the facts’ is not going to cut it

This post is written by Jen Marsik Friess, a buddy of mine from metro Detroit who now hangs her hat in Flower Mound, Texas. I’ve been impressed by Jen’s go-getter attitude since the first day I met her, and after she recently started her own blog, I asked her to share some of her wisdom on mine. Throughout your career (and your personal life), you’re going to run into lots [...]

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What your Instagram filter says about you [Infographic]
By     |    May 26, 2013
Posted in: Photography, Social Media     |    No Comments

What your Instagram filter says about you [Infographic]

To know me is to know that I love Instagram. I can’t walk down the street without envisioning how a particular set of trees might look with a little dash of Mayfair, or how a photo of the Hudson might look better with a filter by the same name. My husband jokes that he’s often halfway through his meal before I begin mine — because what’s the point of eating [...]

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Guest post: Five tips to become a successful social media specialist
By     |    Mar 10, 2013
Posted in: Careers, Social Media     |    1 Comment

Guest post: Five tips to become a successful social media specialist

If you love using social networks, you might have considered making it your career. The benefits of using sites such as Facebook and Twitter can be massive for brands, and more and more job opportunities are appearing for individuals who know how to use them to boost sales and increase business awareness. As you might imagine though, it’s a competitive industry and involves so much more than just chatting to [...]

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Guest post: How to successfully execute a rebrand
By     |    Dec 10, 2012
Posted in: Guest Post, Marketing, Social Media     |    2 Comments

Guest post: How to successfully execute a rebrand

What’s that old saying? Brand early, not often? While this is great advice that you should strive for when launching a campaign, product or even a company, sometimes it’s not all that simple. Sometimes, the name you chose at the beginning of your venture doesn’t fit the product you find yourself with down the road. When that happens, it’s important to adapt and open yourself up to rebranding because staying [...]

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Guest post: Evaluate your online persona to boost your career prospects
By     |    Dec 6, 2012
Posted in: Careers, Guest Post, Social Media     |    No Comments

Guest post: Evaluate your online persona to boost your career prospects

It’s a tricky employment landscape nowadays. People are still constantly challenged to find permanent employment so they can enjoy some career stability. One tool that many are using in order to fire up their career pathways is social media. Social media isn’t just about networking with your friends or previous teachers in order to get the professional connections you need to get ahead; very often, it’s also about making the [...]

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Garden Fresh combines outreach savvy with a great product
By     |    Oct 23, 2012
Posted in: Marketing, Social Media     |    16 Comments

Garden Fresh combines outreach savvy with a great product

It’s not difficult to get people (read: me) pumped up about something when free food is involved. So when my buddy Dave Benjamin asked me if I’d be interested in sampling Garden Fresh Gourmet’s line of salsas and hummus, which he consults for, I happily obliged. A native Michigander, I was familiar with the Ferndale-based company, but to my knowledge, had never sampled their products. Typically, when I purchased salsa, my [...]

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Social media for social good [Infographic]
By     |    Oct 1, 2012
Posted in: Social Media     |    No Comments

Social media for social good [Infographic]

Social media has fundamentally changed the way people today communicate. Sites like Facebook and Twitter can amplify an individual’s message to hundreds, even thousands of people. Besides the obvious business implications of these types of tools, they can also be used to effect change. Nonprofits and groups promoting social causes, even those with limited budgets, can raise money, find volunteers and truly make a global impact through social media. Some [...]

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