27 May
Posted in: Life, Marketing
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Celebrating milestones with Warby Parker

If I had a dollar for every time I’ve been asked that, I’d have at least… $10.

But it’s true. My enthusiasm for Warby Parker, an eyeglasses retailer that donates a pair for every pair sold, has been somewhat contagious in my circle of family and friends. At last count, about 15 people could trace their decision to purchase back to me and my fanaticism for a brand that — up until the end of 2011 — wasn’t even on my radar.

I got to thinking about this more intently after my daily email newsletter from Timehop, a digest of an individual’s Facebook and Twitter posts on that same day a year ago. April 6 was the day my first pair of Warbys arrived in the mail, the Preston, and I’ve been in a love affair ever since.

In the little more than a year that I’ve been on the bandwagon, I’ve attended new store celebrations, taken countless photos in their photo booths, and tried on almost every pair of frames in their showrooms. They’ve given back by continuously humoring me on Twitter, first putting together a cute little video to wish me a Merry Christmas, one when I published a piece about their brand loyalty on Spin Sucks, and, most recently, one relating to the impromptu consultations I was hosting for them during my lunch hour. They even invited me to be one of their special guests at a private movie screening during the holidays here in NYC.

Perhaps one of my biggest OH-MY-GOD moments came in February when I received an unexpected package from them in the mail. I couldn’t open it fast enough, and inside I found a monocle, one of their first products, and a note about the company’s latest milestone.

It read:

“In celebration of our three-year anniversary, we’re sending surprise gifts to a handful of Warby Parker customers — and you, dear friend, are one of the lucky ones!

The monocle was part of our first collection, and it remains the product that best reflects our core value to inject fun and quirkiness into everything we do. Thank you for coming along for the ride.”

I just. What?

There’s something to be said about a company that encourages its customers to celebrate with them in a truly genuine way. I was over the moon, and it made me feel like I was a part of the Warby Parker story.

My excitement only continues to build as I watch these guys grow and morph into the type of company that makes everyone pause and take notice. They recently became super official after opening a brand new flagship store in the heart of SoHo at 121 Greene St. Then, Newbury Street in Boston got just a little bit sweeter after the announcement of a store there.

And let’s not forget their limited edition capsule collection, designed in collaboration with “Man of Steel,” the new Superman movie. $15 from the sale of each pair of frames will benefit 826NYC, a nonprofit dedicated to supporting students’ writing skills.

If you have perfect vision, buy a pair of Warby Parker sunglasses (I just bought the Paley in Blue Marblewood). If you don’t have perfect vision, make it a point to do a Home Try-On to find your soul frames — and pick up a pair of sunglasses, too, for good measure. Tell ‘em Erica sent you.

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