Mobile email marketing campaigns can be a large aspect of any digital marketing campaign. More than 40% of all emails are opened on mobile devices, so it makes sense for business owners to target their email campaigns toward mobile users.
Unfortunately, most business owners are missing out on both conversations and sales by not optimizing their mobile email marketing campaigns correctly. The first and most important step to a successful mobile email marketing campaign is to make sure that your emails are optimized for mobile. This seems like a no brainer, but some business owners often overlook this.
You also need to make sure that your website is optimized for mobile as well, because what good are email conversions if your site isn’t optimized properly for a mobile device?
ReachMail has put together a list of seven ways to run an unsuccessful mobile email marketing campaign that can be seen in the infographic below. Follow these seven steps to ensure that your mobile email campaign is destined to fail.