Guest post: Six new ways to spark PR creativity
By     |    Mar 28, 2013
Posted in: Guest Post, PR     |    2 Comments

Guest post: Six new ways to spark PR creativity

Editor’s note: I started following Deanna on Twitter after she moderated a Help a PR Pro Out chat, and continue to be impressed by her PR smarts and fun, online persona. I recently named her to my top PR and marketing women to follow on Twitter list, and invited her to share some of her great insights here on my blog.  The other night, I was watching Bravo’s The Rachel [...]

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Business lessons from Neil Blumenthal, co-founder of Warby Parker
By     |    Mar 18, 2013
Posted in: Business, Marketing     |    2 Comments

Business lessons from Neil Blumenthal, co-founder of Warby Parker

Recently, I had the pleasure of attending a talk at Columbia Business School by Neil Blumenthal, one of the four co-founders of Warby Parker, an eyeglasses retailer that I’ve written about here and also over here. It was fascinating to hear how one of my favorite brands on the planet got its start, and there are lessons to be learned from the company’s approach to its business, brand and culture. [...]

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Guest post: Why using research-based marketing is crucial for your business
By     |    Mar 18, 2013
Posted in: Guest Post, Marketing     |    No Comments

Guest post: Why using research-based marketing is crucial for your business

When it comes to creating a successful marketing strategy for your business, there are few things as essential as researching your market. From understanding the ideal audiences for various products and services to choosing the best platform to leverage for maximum returns, creating an in-depth plan is the key to an efficient marketing campaign. However, to fully utilize research-based marketing, you must have a general knowledge of its concepts. Understanding [...]

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Guest post: Four career paths for communications majors in 2013
By     |    Mar 13, 2013
Posted in: Careers, Guest Post     |    No Comments

Guest post: Four career paths for communications majors in 2013

Candidates with excellent written and verbal communication skills will always be in demand. And it is these very characteristics that make communication majors desirable to companies, especially those that are looking to rebuild and strengthen after the recession. Why do companies need communication majors, you ask? Because companies need people who know how to effectively reach their target audiences and increase brand exposure. For those of you who have recently [...]

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Guest post: Five tips to become a successful social media specialist
By     |    Mar 10, 2013
Posted in: Careers, Social Media     |    1 Comment

Guest post: Five tips to become a successful social media specialist

If you love using social networks, you might have considered making it your career. The benefits of using sites such as Facebook and Twitter can be massive for brands, and more and more job opportunities are appearing for individuals who know how to use them to boost sales and increase business awareness. As you might imagine though, it’s a competitive industry and involves so much more than just chatting to [...]

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The day I was published on Spin Sucks
By     |    Jan 11, 2013
Posted in: Marketing     |    2 Comments

The day I was published on Spin Sucks

No matter which particular field tickles our fancy, each of us has a short list of specific publications or blogs that we’d love to have our work published in. For some, maybe it’s The New Yorker or Gawker or Vanity Fair or The New York Times. And while those are all among my faves — not to mention I’d give my left arm to contribute to their editorial — for [...]

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Guest post: 5 marketing lessons I learned from nonprofit organizations
By     |    Jan 9, 2013
Posted in: Marketing     |    1 Comment

Guest post: 5 marketing lessons I learned from nonprofit organizations

Editor’s note: Dana and I connected after Alexis Grant published a post, encouraging readers to share guest blogging opportunities. I’m thrilled to feature her on my blog today, and you can find out more about Dana on her website. Have you ever been approached by someone with a clipboard on the street? “Excuse me, ma’am, do you have a minute for the environment?” their pitch begins. And you usually DO [...]

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Guest post: How social media has changed the recruiting process
By     |    Dec 27, 2012
Posted in: Guest Post, Job Hunting     |    No Comments

Guest post: How social media has changed the recruiting process

The days of circling job postings in a newspaper are gone. The recruiting process has been turned on its head thanks to social media, which allows more access (and sometimes more problems) to recruiting candidates. Employers have a larger candidate pool. Years ago, employers turned to search companies and newspaper ads to find candidates. Now, companies are integrating their job postings into social media, blogs, and communities, allowing more potential candidates to find the [...]

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Guest post: How to successfully execute a rebrand
By     |    Dec 10, 2012
Posted in: Guest Post, Marketing, Social Media     |    2 Comments

Guest post: How to successfully execute a rebrand

What’s that old saying? Brand early, not often? While this is great advice that you should strive for when launching a campaign, product or even a company, sometimes it’s not all that simple. Sometimes, the name you chose at the beginning of your venture doesn’t fit the product you find yourself with down the road. When that happens, it’s important to adapt and open yourself up to rebranding because staying [...]

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Guest post: Evaluate your online persona to boost your career prospects
By     |    Dec 6, 2012
Posted in: Careers, Guest Post, Social Media     |    No Comments

Guest post: Evaluate your online persona to boost your career prospects

It’s a tricky employment landscape nowadays. People are still constantly challenged to find permanent employment so they can enjoy some career stability. One tool that many are using in order to fire up their career pathways is social media. Social media isn’t just about networking with your friends or previous teachers in order to get the professional connections you need to get ahead; very often, it’s also about making the [...]

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