The Liebster Award and the best blog you’re probably not reading
By     |    Dec 3, 2012
Posted in: Life     |    No Comments

The Liebster Award and the best blog you’re probably not reading

It’s not every day you get nominated for an award. So when I found out that one of my favorite bloggers, co-workers and good friends, Mitchell, nominated me for one of the Liebster variety, I was pumped. But what in the world is a Liebster Award? According to The Google, Liebster is a German word for “dearest” or “beloved,” and this badge of honor is designed to shine a spotlight [...]

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10 questions with James Sims, digital content editor for Lincoln Center for the Performing Arts
By     |    Nov 19, 2012
Posted in: Careers, Profiles     |    No Comments

10 questions with James Sims, digital content editor for Lincoln Center for the Performing Arts

This Q&A is the 19th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. James and I have shared a few tweets back and forth, and when I found out he was in charge of digital content for one of the most iconic brands in New York City, I knew I had to find out more. [...]

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10 questions with Andrew Hermalyn, 2U EVP of university relations
By     |    Nov 5, 2012
Posted in: Careers, Profiles     |    2 Comments

10 questions with Andrew Hermalyn, 2U EVP of university relations

This Q&A is the 18th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. Andrew was the very first person I interacted with when I showed up at Chelsea Piers to interview at a company called 2tor more than a year ago. The more I’ve gotten to know him, the more I’ve realized just how impressive [...]

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Garden Fresh combines outreach savvy with a great product
By     |    Oct 23, 2012
Posted in: Marketing, Social Media     |    16 Comments

Garden Fresh combines outreach savvy with a great product

It’s not difficult to get people (read: me) pumped up about something when free food is involved. So when my buddy Dave Benjamin asked me if I’d be interested in sampling Garden Fresh Gourmet’s line of salsas and hummus, which he consults for, I happily obliged. A native Michigander, I was familiar with the Ferndale-based company, but to my knowledge, had never sampled their products. Typically, when I purchased salsa, my [...]

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National Coming Out Day and the issue of LGBT homelessness
By     |    Oct 11, 2012
Posted in: Life     |    No Comments

National Coming Out Day and the issue of LGBT homelessness

“Never be bullied into silence. Never allow yourself to be made a victim. Accept no one’s definition of your life; define yourself.” — Harvey Fierstein Today is National Coming Out Day, an internationally observed civil rights day celebrating those who identify as lesbian, gay, bisexual or transgender. Founded by Rob Eichberg, it aims to promote a safe world for LGBT individuals to live truthfully and openly. My friend Mitchell articulated [...]

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Social media for social good [Infographic]
By     |    Oct 1, 2012
Posted in: Social Media     |    No Comments

Social media for social good [Infographic]

Social media has fundamentally changed the way people today communicate. Sites like Facebook and Twitter can amplify an individual’s message to hundreds, even thousands of people. Besides the obvious business implications of these types of tools, they can also be used to effect change. Nonprofits and groups promoting social causes, even those with limited budgets, can raise money, find volunteers and truly make a global impact through social media. Some [...]

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Guest post: What is your prep genre?
By     |    Aug 8, 2012
Posted in: Guest Post, Life     |    7 Comments

Guest post: What is your prep genre?

This guest post was written by my colleague Sarah Fudin, who at the time of writing worked in community relations for the University of Southern California’s Masters of Education and Masters of Social Work programs delivered online. Currently Sarah is pursuing her Masters in Branding to discover: what is branding? Outside of work, Sarah enjoys running, reading and all genres of preppy. Follow her on Twitter @sarahfudin. I was inspired to write this post after Erica (J. Moss) and [...]

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10 questions with Butler Blue II, official mascot of Butler University
By     |    Jul 16, 2012
Posted in: Profiles     |    No Comments

10 questions with Butler Blue II, official mascot of Butler University

This Q&A is the 17th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. Today’s 10 questions post is a bit of a departure — and by that I mean the subject isn’t human. Besides the fact that I love English bulldogs in general, Butler Blue II first got on my radar when, in 2010, Butler [...]

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The who, how and why of managing Gen Y [Infographic]
By     |    Jul 6, 2012
Posted in: Careers     |    No Comments

The who, how and why of managing Gen Y [Infographic]

Wikipedia defines a Millennial, in part, as a generation marked by an “increased use and familiarity with communications, media and digital technologies.” But we’re so much more than that. We’re diverse, we’re social and we’re wildly ambitious. The infographic below presents some amazing statistics about my generation, and how our attitudes toward work and career vary greatly from those that came before us. Hat tip to my co-worker, Harrison Kratz, [...]

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10 questions with Anthony Danielle, co-founder of The Mobile Media Lab and Instagram rockstar
By     |    Jul 2, 2012
Posted in: Photography, Profiles     |    No Comments

10 questions with Anthony Danielle, co-founder of The Mobile Media Lab and Instagram rockstar

This Q&A is the 16th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. I’ve been following Anthony’s work on Instagram for a long time now, and am always wowed by the photos he captures. Now, he’s embarking on a new endeavor with Brian DiFeo, the founder of Instagram NYC, and I wanted to find out [...]

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