10 questions with Jenn Pedde, community strategist at 2U and co-founder of #cmgrchat
By     |    Jun 25, 2012
Posted in: Life, Profiles     |    No Comments

10 questions with Jenn Pedde, community strategist at 2U and co-founder of #cmgrchat

This Q&A is the 15th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. Jenn’s tweet about a job opening at her company led me to my job at 2tor, so now she gets the pleasure of working with me 40-plus hours a week. I affectionately call her my favorite crazy person because there are few [...]

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10 questions with Jeremy Bronson, e-marketing coordinator for Celebration! Cinema
By     |    Jun 18, 2012
Posted in: Careers, Profiles     |    No Comments

10 questions with Jeremy Bronson, e-marketing coordinator for Celebration! Cinema

This Q&A is the 14th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. Jeremy and I first met via the Interwebz when I was handling a brand’s Twitter account, and we’ve stayed in touch ever since. Truly a good guy who you should keep your eye on! You’re the e-marketing coordinator for Celebration! Cinema in [...]

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Marketing gone wrong: WMU’s “Goldman” campaign
By     |    Jun 13, 2012
Posted in: Marketing     |    28 Comments

Marketing gone wrong: WMU’s “Goldman” campaign

I try not to make a habit out of badmouthing my alma mater, Western Michigan University. In fact, I go out of my way to sing its praises and give back whenever I can. I’ve returned on several occasions to give guest lectures and attend football games. I’ve sent postcards to prospective students, encouraging them to attend. I keep in touch with my old professors and consider my fellow classmates [...]

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10 questions with John Knowles, director of digital marketing at the Roger Smith Hotel
By     |    Jun 11, 2012
Posted in: Marketing, Photography, Profiles     |    No Comments

10 questions with John Knowles, director of digital marketing at the Roger Smith Hotel

This Q&A is the 13th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. The Roger Smith Hotel was the very first hotel I stayed in during my first visit to New York, so I’ve kept tabs on it ever since, watching it grow into a sort of social media hub in the city. I was [...]

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10 questions with Mark W. Smith, senior manager of social media marketing at USA Today
By     |    May 21, 2012
Posted in: Journalism, Profiles     |    No Comments

10 questions with Mark W. Smith, senior manager of social media marketing at USA Today

This Q&A is the 12th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. Mark is a native Michigander like me and graduate of Central Michigan University, the arch nemesis of my alma mater. I’ve lived vicariously through him in his roles at the intersection of journalism, tech and social media, first at the Detroit Free [...]

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10 questions with Lauren Preston, marketing and PR pro at Qdoba Restaurant Corp.
By     |    May 14, 2012
Posted in: PR, Profiles     |    2 Comments

10 questions with Lauren Preston, marketing and PR pro at Qdoba Restaurant Corp.

This Q&A is the 11th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. I’ve been the president of the metaphorical Qdoba fan club since I first tried its queso goodness back in my college days, and you can usually find me there about once a week. They’ve done a great job of empowering me as [...]

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10 questions with Julie Plake, PR pro and Bethenny Frankel’s ex-Coordinator of Chaos
By     |    May 7, 2012
Posted in: Careers, Profiles     |    No Comments

10 questions with Julie Plake, PR pro and Bethenny Frankel’s ex-Coordinator of Chaos

This Q&A is the 10th in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. I’ve written about my girl crush on Bethenny previously, but if you watch Bethenny Ever After, you get the feeling she wouldn’t be as successful as she is without the help of her right-hand woman, Julie. She’s organized, level-headed and completely down-to-earth. [...]

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Why I’ve got mad love for Warby Parker
By     |    May 3, 2012
Posted in: Life, Marketing     |    2 Comments

Why I’ve got mad love for Warby Parker

I’m not the type of person who likes things a little bit. If you know me, you’re already aware that I segment things in my life into two categories: life-changing and everything else. Warby Parker is life-changing. I think they first jumped out at me after Julia Roy bought a pair and tweeted about it. I started doing research on the company, and the very first thing I noticed was [...]

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10 questions with Gini Dietrich, Chief Executive Officer of Arment Dietrich Inc.
By     |    Apr 30, 2012
Posted in: Careers, PR, Profiles     |    4 Comments

10 questions with Gini Dietrich, Chief Executive Officer of Arment Dietrich Inc.

This Q&A is the ninth in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. Gini happens to run one of my most favorite blogs on the planet, Spin Sucks. Her straightforward advice, down-to-earth attitude and great sense of humor put her at the top of my “must-meet” list. When you were a kid, what did you [...]

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10 questions with David Murray, director of social media at Moncur Associates and creator of Andy and Trout
By     |    Apr 23, 2012
Posted in: Profiles     |    6 Comments

10 questions with David Murray, director of social media at Moncur Associates and creator of Andy and Trout

This Q&A is the eighth in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. I’m not quite sure when the first time was I met Dave, but from that point on, he’s always been an unofficial mentor to me. Always willing to lend a helping hand, this kid has a heart of gold and a lot [...]

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