10 questions with Jess Ostroff, Director of Calm at Don’t Panic Management
By     |    Apr 16, 2012
Posted in: Careers, Profiles     |    3 Comments

10 questions with Jess Ostroff, Director of Calm at Don’t Panic Management

This Q&A is the seventh in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. I was first introduced to Jess by my co-worker Harrison Kratz (through Twitter, of course), and I was immediately intrigued by her career path as a virtual assistant. Her positivity and drive is infectious, and I couldn’t be more excited about the [...]

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Instagram: From zero to a billion in 17 months [Infographic]
By     |    Apr 11, 2012
Posted in: Photography, Social Media     |    No Comments

Instagram: From zero to a billion in 17 months [Infographic]

You already know about my Instagram fan girl status. It’s a ridiculously simple app that helps you turn average photos into works of art. And it has successfully tricked me into thinking I actually have an eye for photography. So when my favorite iPhone (also now on Android) app announced that it had been bought by Facebook, my jaw dropped. Not only because I didn’t see it coming, but also because [...]

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10 questions with Kelly Lux, community manager for @iSchoolSU and co-founder of #cmgrchat
By     |    Apr 9, 2012
Posted in: Profiles, Social Media     |    3 Comments

10 questions with Kelly Lux, community manager for @iSchoolSU and co-founder of #cmgrchat

This Q&A is the sixth in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. My co-worker, Jenn Pedde, and Kelly co-founded a weekly community manager (#cmgrchat), and the more I began to interact with Kelly, the more I realized how passionate she is about her role at Syracuse University. Plus, she’s a genuinely nice person to [...]

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10 questions with Sarah Evans, owner of Sevans Strategy and #journchat founder
By     |    Apr 2, 2012
Posted in: PR, Profiles     |    2 Comments

10 questions with Sarah Evans, owner of Sevans Strategy and #journchat founder

This Q&A is the fifth in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. I’ve been following Sarah’s career since she was the director of communications at Elgin Community College, and have always thought of her as my unofficial mentor. Her passion for her craft and desire to help and educate others has set a terrific [...]

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Social, search marketing a winning combination [Infographic]
By     |    Mar 28, 2012
Posted in: SEO, Social Media     |    No Comments

Social, search marketing a winning combination [Infographic]

I’m lucky because I work for a company that gets social media. I’m fortunate because I work for a company that gets search marketing. And guess what? I’m downright blissful because I work for a company that has successfully married the two. And then had a perfect baby and named him Strategy. The way 2tor combines the two marketing methods is truly innovative, and translates into a logical, streamlined process [...]

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10 questions with Laurie Ruettimann, HR chick and blogger at The Cynical Girl
By     |    Mar 26, 2012
Posted in: Careers, Profiles     |    1 Comment

10 questions with Laurie Ruettimann, HR chick and blogger at The Cynical Girl

This Q&A is the fourth in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. Once upon a time, Laurie Ruettimann and I both lived in Kalamazoo, Michigan, bonded over a mutual passion for animal rescue, but never met face-to-face. That changed in 2011 when she invited me as her guest to Mediabistro’s Career Circus event in [...]

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10 questions with Alex Beaton, founder of The Awesome Mitten
By     |    Mar 19, 2012
Posted in: Profiles, Social Media     |    6 Comments

10 questions with Alex Beaton, founder of The Awesome Mitten

This Q&A is the third in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. As a native Michigander, I’m so proud of the work Alex Beaton is doing to help promote the Mitten state. You’ve built an amazing community around The Awesome Mitten. How did it get its start? I moved back to Michigan from Nashville in [...]

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10 questions with Jordan Miller, University of Michigan social media director
By     |    Mar 12, 2012
Posted in: Profiles, Social Media     |    11 Comments

10 questions with Jordan Miller, University of Michigan social media director

This Q&A is the second in a series of profiles on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. I’ve been following the search for the University of Michigan’s first social media director since it was announced, and couldn’t wait to find out more about Jordan Miller, the woman chosen to lead the charge. First of all, congrats on earning the [...]

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10 questions with Brian DiFeo, founder of Instagram NYC
By     |    Mar 6, 2012
Posted in: Photography, Profiles     |    6 Comments

10 questions with Brian DiFeo, founder of Instagram NYC

This Q&A is the first in a series of profiles I plan to feature on my blog. What’s the criteria, you ask? I think you’re cool and want to ask you questions. Since I’m a self-professed Instagram fan girl, I wanted to find out more about Brian DiFeo, the brains behind Instagram NYC, one of the most vibrant communities of its kind. Tell us a little bit about yourself. I [...]

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Stuff Instagramers Say [Video]
By     |    Mar 2, 2012
Posted in: Photography, Video     |    4 Comments

Stuff Instagramers Say [Video]

My name is Erica Moss, and I’m an Instagram fan girl. I also happen to be a huge social media geek, so you can imagine my delight when I saw the “Sh*t (insert group of people here) Say” meme extended to Instagramers. It’s a little light on the “lols” compared to others like it, but enjoyable nonetheless. In other related news, the vibrant Instagram NYC community, run by Brian DiFeo, [...]

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