This post is written by Jen Marsik Friess, a buddy of mine from metro Detroit who now hangs her hat in Flower Mound, Texas. I’ve been impressed by Jen’s go-getter attitude since the first day I met her, and after she recently started her own blog, I asked her to share some of her wisdom on mine. Throughout your career (and your personal life), you’re going to run into lots [...]
Read more![What Your Instagram Filter Says About You [Infographic]](/wp-content/themes/wpanniversary/timthumb.php?src=/wp-content/uploads/2013/05/instagramscreengrab.png&h=155&w=155&zc=1)
To know me is to know that I love Instagram. I can’t walk down the street without envisioning how a particular set of trees might look with a little dash of Mayfair, or how a photo of the Hudson might look better with a filter by the same name. My husband jokes that he’s often halfway through his meal before I begin mine — because what’s the point of eating [...]
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It’s a tricky employment landscape nowadays. People are still constantly challenged to find permanent employment so they can enjoy some career stability. One tool that many are using in order to fire up their career pathways is social media. Social media isn’t just about networking with your friends or previous teachers in order to get the professional connections you need to get ahead; very often, it’s also about making the [...]
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It’s not difficult to get people (read: me) pumped up about something when free food is involved. So when my buddy Dave Benjamin asked me if I’d be interested in sampling Garden Fresh Gourmet’s line of salsas and hummus, which he consults for, I happily obliged. A native Michigander, I was familiar with the Ferndale-based company, but to my knowledge, had never sampled their products. Typically, when I purchased salsa, my [...]
Read more![Social Media for Social Good [Infographic]](/wp-content/themes/wpanniversary/timthumb.php?src=/wp-content/uploads/2012/10/smforsg.png&h=155&w=155&zc=1)
Social media has fundamentally changed the way people today communicate. Sites like Facebook and Twitter can amplify an individual’s message to hundreds, even thousands of people. Besides the obvious business implications of these types of tools, they can also be used to effect change. Nonprofits and groups promoting social causes, even those with limited budgets, can raise money, find volunteers and truly make a global impact through social media. Some [...]
Read more![Social, search marketing a winning combination [Infographic]](/wp-content/themes/wpanniversary/timthumb.php?src=/wp-content/uploads/2012/03/social-vs-search.gif&h=155&w=155&zc=1)
I’m lucky because I work for a company that gets social media. I’m fortunate because I work for a company that gets search marketing. And guess what? I’m downright blissful because I work for a company that has successfully married the two. And then had a perfect baby and named him Strategy. The way 2tor combines the two marketing methods is truly innovative, and translates into a logical, streamlined process [...]
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