Tagged with " warby parker"
Celebrating milestones with Warby Parker
By     |    May 27, 2013
Posted in: Life, Marketing     |    1 Comment

Celebrating milestones with Warby Parker

If I had a dollar for every time I’ve been asked that, I’d have at least… $10. But it’s true. My enthusiasm for Warby Parker, an eyeglasses retailer that donates a pair for every pair sold, has been somewhat contagious in my circle of family and friends. At last count, about 15 people could trace their decision to purchase back to me and my fanaticism for a brand that — [...]

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Business lessons from Neil Blumenthal, co-founder of Warby Parker
By     |    Mar 18, 2013
Posted in: Business, Marketing     |    2 Comments

Business lessons from Neil Blumenthal, co-founder of Warby Parker

Recently, I had the pleasure of attending a talk at Columbia Business School by Neil Blumenthal, one of the four co-founders of Warby Parker, an eyeglasses retailer that I’ve written about here and also over here. It was fascinating to hear how one of my favorite brands on the planet got its start, and there are lessons to be learned from the company’s approach to its business, brand and culture. [...]

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The day I was published on Spin Sucks
By     |    Jan 11, 2013
Posted in: Marketing     |    2 Comments

The day I was published on Spin Sucks

No matter which particular field tickles our fancy, each of us has a short list of specific publications or blogs that we’d love to have our work published in. For some, maybe it’s The New Yorker or Gawker or Vanity Fair or The New York Times. And while those are all among my faves — not to mention I’d give my left arm to contribute to their editorial — for [...]

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Why I’ve got mad love for Warby Parker
By     |    May 3, 2012
Posted in: Life, Marketing     |    2 Comments

Why I’ve got mad love for Warby Parker

I’m not the type of person who likes things a little bit. If you know me, you’re already aware that I segment things in my life into two categories: life-changing and everything else. Warby Parker is life-changing. I think they first jumped out at me after Julia Roy bought a pair and tweeted about it. I started doing research on the company, and the very first thing I noticed was [...]

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