11 Jan
2013
Posted in: Marketing
By    2 Comments

The day I was published on Spin Sucks

No matter which particular field tickles our fancy, each of us has a short list of specific publications or blogs that we’d love to have our work published in. For some, maybe it’s The New Yorker or Gawker or Vanity Fair or The New York Times.

And while those are all among my faves — not to mention I’d give my left arm to contribute to their editorial — for as long as I can remember, I’ve wanted to be featured as a guest writer for Gini Dietrich’s Spin Sucks blog.

In the PR and marketing worlds, it doesn’t get any better. Gini is the CEO and founder of Arment Dietrich, a firm that provides strategic counsel and public relations expertise, and Spin Sucks is aimed at changing the often-negative perception of marketing and PR. Cision names it among its top 50 blogs in this vertical, and it also was named to Social Media Explorer’s top 10 social media blogs in 2011, among many other accolades.

It doesn’t hurt that Gini herself is one of the smartest, funniest, most down-to-earth powerhouses I’ve ever had the pleasure of interacting with (and maybe, just maybe, one day we’ll meet IRL).

But on to the point

I say all of that of that to say that on Monday, Jan. 7, the wait was officially over, and I was fortunate enough to have a post published on the site. I had put a ton of work into it, and to say I was proud of the result would be quite the understatement.

The icing on the cake was that the subject of the article was the one-and-only Warby Parker, giving me yet another opportunity to gush about one of the best brands on the planet.

The feedback has been incredible (146 shares on Twitter, 75 likes on Facebook and 39 LinkedIn shares), and it even elicited a thank-you video from WP itself. Is this real life?

Excerpt from the post

My name is Erica, and I’m a Warby-holic. As in, Warby Parker.

And it’s all their fault.

They started by offering a trendy product that I wanted: Hipster chic glasses for just $95. Then they made me swoon with a clean, user-friendly site design. Then they upped the ante with a winning combination of social media savvy and in-person events.

And for every pair of glasses they sell, they donate a pair to someone in need. But that’s not all.

To check out the post in its entirety, wander over to the Spin Sucks blog.

  • http://twitter.com/jesslaw Jessica Lawlor

    Congrats Erica! I too had the opportunity to write a guest blog post for Spin Sucks and it ranks high up there as one of my biggest writing accomplishments to date. I was blown away by the reaction (and crazy sharing) my post received. You’re right that Gini is fabulous too…I hope to meet her (and you!) in real life sometime soon!

    • http://www.ericajmoss.com/ Erica Moss

      Thank you, Jessica! Actually, I think I remember seeing you on there, so big congrats to you as well. It’s just such a big deal to see your name on a blog you respect as much as I respect Spin Sucks. And I would love to meet IRL!